Communications and public relations is what I love. I’ve created targeted email campaigns, dealt with multiple crises, led communications for 18 mergers and acquisitions… and everything in between.
Connect with your audience
Content creation
Comcast NBCUniversal Social Justice Series
Developing content is my specialty. I’ve built and led communications teams that create content for sales and account managers to interact with vendors, clients and customers. Using the following methods, we’ve announced new products, features and added functionality in portals and mobile apps and increased product usage.
Email
Revenue generating campaigns, some generating over $50 million annually
Internal portal messages
Newsletters
Videos
Website
Blog
Let’s create a communication strategy to set your company up to win.
Corporate communications
Communication plan tracker template
For the past several years, I have led communications and consulted executive teams on how to interact with their employees. Each situation needs to be assessed and a clear communication plan is key to creating buy in with employees. I’ve created copy for the following events:
Key product/feature launches
Mergers and acquisitions
Executive leadership changes
Promotions and severances
Employee newsletters
Executive leadership communication (companywide and department specific)
I can partner with key stakeholders across the company to provide relevant and timely communications to get the entire team on board.
Crisis communications
Media interviews to promote the brand
Communications are never easy, especially during a crisis. Whether it’s an unplanned weather event, power outage or even the unforeseen security incident, I’ve created crisis communication plans for all scenarios.
The crisis communication plans I’ve developed include:
Internal team member messaging
External client/customer communications
Board of Director communications
Public statements
Press releases
Prepping executives or spokespersons to speak on behalf of the company (phone and TV interviews)
I can help prepare your company with a comprehensive crisis communication plan.
Mergers and acquisitions
Press release announcing acquisition
Whether you’re the acquirer or being acquired, a comprehensive communication plan is essential. I’ve been on both sides and handled 18 mergers and acquisitions of portfolios (assets and accounts). Several of those were for a public company with the largest acquisition totaling a little more than $2 billion. Developing the right messaging for the below audiences was critical.
Investors
Board of Directors
Internal team members
Partners and clients
Customers
The strategy we developed used various methods of communication including:
Email
PowerPoint presentations
Scripts
Video
Let me help you get through a successful acquisition with fully developed communications.
Non-profits
JA email campaign example
Targeted communications to donors and supporters are crucial for non-profits. Engaging with the Board of Directors, Advisory Committees, and other champions for your non-profit is key to reaching your fundraising goals. The Junior Achievement of Utah (JA) team connected with key constituents via personal outreach and various methods of communication.
Corporate emails to engage company sponsors
Email campaigns
Social media
Digital marketing
By creating a comprehensive and well-timed communications plan, we were able to raise over $59,000 in 60 days, exceeding the original goal of $50,000.